By Bollywood Hungama News Network, February 1, 2011
With an aim to provide fun and engaging games on the Tata Sky DTH platform, Hungama Game Studio, part of South Asia's leading digital entertainment company Hungama Digital Media partners with Tata Sky to launch Bipasha's Fitness Gym on Actve Games.Bipasha Basu, one of India's leading actresses will be seen in a sporty look in a well furnished fitness centre. With various equipments like Treadmill, Crosstrainer, Cycling, Swissball, ropes and dumbbells, the centre includes 4 rooms - Yoga, Diet, Steam and changing room. Known to be one of the fittest actors in the industry, Bipasha known for her fitness mantra in real life, plays the role of a fitness guru, providing fitness tips throughout the game. All Tata Sky subscribers can subscribe to this exciting game conceptualized and developed by Hungama Game Studio, and Bipasha Basu herself.
Players have to place the members on respective equipments according to the given sequence and complete their regime successfully, moving on to different levels.
Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, "Last year Tata Sky introduced a completely new breed on Television gaming on its Actve Games platform with an aim of making every home the new playground. Since then the concept of playing these new breed of high tech games across multiple genres on the DTH platform continuous to receive an overwhelming response among subscribers with age no bar. After the success of the Yuvraj Singh Cricket Championship on our platform, we believe that the latest edition of Bipasha's Fitness Gym will enjoy similar success. Thanks to Hungama Game Studio, we are able to offer fun, exciting, visually appealing, easy-to-learn games to more customers."
Siddhartha Roy, COO, Hungama Digital Media added, "The concept of gaming has caught on well in India and with leading DTH service provider, Tata Sky's Actve Games we have a new platform where gaming content can be distributed. After the successful launch of the Actve Games property for the Tata Sky audience, we have now added a new catalogue of games to this bouquet. We have now launched our new celebrity game with actress Bipasha Basu, who is well known for her fitness mantras. With her philosophy 'Love Yourself' this seemed like a great way to introduce a game that is both fun and engaging set in the fitness environment. With the growing popularity of celebrity games, we hope to introduce many more in the coming few months."
In a record time, Hungama Game Studio has made noticeable and significant inroads into the world of gaming; recalibrating the benchmark in DTH gaming, redefining and trendsetting the gaming experience, cornering the mobile gaming market, and being an established player in internet gaming.
